Our Origin Story

When Anya Farber founded The Ledewitz Group named to honor the memory of her grandfather William Ledewitz, the focus was to bring attention to Israel through targeted business partnerships. In business and life this unique vision and creativity brought the creation of a sister company. Think Differently is not just a way of thinking, but how we operate as a company. Much like the spirit of Israel, this unique and innovative business approach brings our company’s unique approach to best serve our clients.

Think Differently provides international awareness with a multi faceted legacy showcasing both Israeli and American cultures and companies.   Our strong connections in Israel and the United States. grow and foster a deep appreciation for their similarities and their uniqueness. We strive to assist clients to make their contribution to the global world and community.  Think Differently offers customized PR services to clients throughout various industries, and focuses on innovative approaches to assist clients in recognition and growth in Israel and the United States.

Meet Our Team Leaders

  • Anya Farber

    Anya Farber

    CO-FOUNDER & COMMUNICATION DIRECTOR

  • Charlie Shapiro

    MARKETING CONSULTANT

Why You Should Choose Us

Zionist AF trulyThinks Differently Our commitment to marrying America and Israeli life is our focus and our purpose. We specialize in promoting Israeli brands and organizations across industries and truly provide top level services across the globe.

At Zionist AF, we believe that Israeli organizations have a unique story to tell, and we are passionate about helping them share that story with the world. Our team has a rich history and deep understanding of both American and Israeli cultures and business practices, allowing us to develop targeted strategies that resonate with consumers and drive engagement in North America and beyond.

We offer a range of services to our clients, including brand strategy, development, influencer marketing, social media management, event planning, media training and support, public relations, multi media content creation, and written content. Our goal is to provide our clients with the support they need to succeed in today's competitive global marketplace.

Our Values